Points of Difference

…the consultancy is owned and operated by a respected specialist with extensive “real world” marketing experience.

point of differenceThis consultancy is owned and run by Philip Brown.  His main point of difference is his unique advantage of having substantial ‘real world’ marketing experience before making the change to specialist recruitment consulting years ago.

This dual experience enables; (1) deeper understanding of clients’ marketing and business requirements and (2) more accurate assessments of candidates’ marketing skills.  The result…you hire better marketers.

In contrast, there are plenty of recruitment consultants saying they specialise in marketing.  However most are agency “generalists” – they don’t have the benefit of a background as “real world” marketers.

For clients and candidates, a few important points worth noting…

1.  Success

Most projects are the result of repeat business and word of mouth.  This is a specialist boutique service with a very high success rate.

This success is due to over 20 years in recruitment as a marketing specialist after many years “real world” marketing experience with high profile brands.  This combination therefore enables deeper understanding of clients‘ needs and more accurate assessments of candidates’ marketing skills.  Other factors include extensive candidate  networks, care, speed to action and reliability to deliver “on brief”.

2.  Networks

I’ve built extensive candidate networks across a range of industries over many years. Consequently I’m  faster and more efficient in identifying and sourcing candidates who are potentially an ideal fit with client briefs.

Therefore, working with a genuine specialist who knows how to access the best talent in the market, not just those on the market produces better results for clients.

 3.  Marketing knowledge

genuine point of differenceClients see my marketing experience as a key point of difference.  Having been a practising marketer for many years prior to recruitment, you’ll be working with someone who has extensive first hand marketing knowledge across various industries.  This  therefore results in more accurate understanding of clients’ briefs as well as more effective assessments of candidates’ abilities.  As a result, you hire marketers with better skills and greater relevance to the brief.

4.  Care, communication, courtesy and ethics

“Care” includes taking the time to listen, providing honest and courteous communication as well as operating with a high standard of ethics with clients and candidates. Consequently around 80 per cent of assignments have come from clients who were once candidates.

5.  Flexibility, speed to market and efficiency

Because I operate as a “one man band” I have the flexibility to move quickly and be more efficient.  As a result, clients receive the outcomes they want in the time frames they expect.  (In medium to large agencies consultants are usually required to maximise their assignment numbers at any one time.)

Any questions?  Please contact me.

© Copyright; Marketing Assets 2024